Tuesday, October 07, 2008

Rhetoric Sweet Rhetoric

I enjoy something that is hard for a man to explain. It happens mostly when the television is on, but it also comes into play in those big lecture halls and when my mother rants. I watch the person talk and hear the noises that they make, but my brain just is not ready for information. It helps keep me sane by filtering out the extras, because I ca not listen to every piece of random information that is thrown at me. Now I take a class that begins to train my brain to evaluate who the television is targeting, how they are conveying their message, and what the situation is for the audience. My head is beginning to hurt with the exercise that it gets listening to the commentary during a football game. I almost did not notice those men existed until I began to evaluate the way they appeal to their audience with their excited voices and word choice. This headache that lingers as my overworked brain analyzes rhetoric is something I had attempted to avoid. Just as a child in elementary school will realize that although they do not want to go to school, they will need the knowledge that it brings in the future. I too must accept that this headache is in fact a wealth of knowledge that will greatly enhance my future in marketing. It is very beneficial for me to be able to identify with my audience and know the best way to convey the message that my employer wants the company to send.

What I am trying to say here is, in my opinion, there is plenty to be gained from rhetorical analysis. Unlike Calculus class, I believe the knowledge from class to be information that can and will be used in my future, whether it is to manipulate my future wife, deciding who to vote for, or getting consumers to purchase scrunchies again. I will continue throughout this class to practice rhetorical analysis with enthusiasm because it serves a purpose for me. I agree with those who say that it is selfish only to practice rhetorical analysis because it benefits me, however, remember that I am paying for college so it is only fair to expect something in return. You should also keep in mind the benefit to society if I am able to become talented enough with rhetoric to bring back the scrunchie.

1 comment:

Danny said...

I agree that mastering rhetoric is very useful for bringing home the bacon. I also agree that thinking about rhetoric sometimes gives me a headache, but that could also just be my hangover.

But seriously, once you start to think about rhetoric, it can become overwhelming to analyze it all. For fuck's sake, I'm typing this from work and I just looked at our menu and considered the rhetorical implications of using the words "aged cheddar," instead of just "cheddar" (since this cheese is really nothing special compared to other cheddars). Rhetorically analyzing a menu? This has gotten out of hand.

Rhetoric is everywhere. Learning about rhetoric makes me empathize with Harry Potter learning how to use magic at Hogwarts - this stuff is amazing, but I've already been doing it all along.

The ultimate question is whether or not we use our new Powers Of Rhetoric for good or evil. Do we become Dumbledore, or do we join Voldemort and his Death Eaters?

Maybe I'm not hungover - maybe I'm still drunk.